I design products, the services around them, and the systems that make both hold.
Hands-on product designer with enterprise design-systems experience at T-Mobile and a 0→1 service I designed and shipped end-to-end. I use AI to move faster through research, synthesis, and iteration. The judgment, the craft, and the accountability stay with me.
Product Designer · Service Designer · MBA · 📍 California
0→1, shipped & live
85% design-system adoption at T-Mobile
~40% faster with AI, measured
The work
SELECTED WORK
Service · Founder & sole designer · 2024-present
Vaidehi Yoga: Designing a service system for a live practice
Three case studies, one for each claim in the thesis: the system, the service, the product.
Onboarding friction cut 50–60% through restructured flows and IA
Free → paying customers in 2 months; 5–6 month average retention
Strategy, pricing, and positioning calls owned end to end, and measured
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SYSTEMS · UX Designer II · T-Mobile · 2022–2023
Apeiron Design System: Component architecture for enterprise scale
T-Mobile's first unified cross-platform design system, consolidating three legacy systems into one. I led UX research and documentation: purpose, usage guidelines, WCAG 2.2 specs, and cross-platform definitions for core components written so developers can build without a designer in the room.
85% of designers building consistent experiences across platforms
3 legacy systems → 1, with design tokens enabling single-source updates
Developer-ready documentation delivered in Figma and Storybook
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PRODUCT · Product Designer · TCS · 2018–2021
Digital Banking: Unlocking access for customers who were already there
Existing customers with in-person bank accounts couldn't access digital banking because the login and signup interface was too broken to complete. I redesigned both flows from IA to the final screens.
70% faster flow completion after restructuring login and activation as separate paths
110% traffic growth as previously-stalled visits converted to completed digital activations
Structure first, screens second one tangled flow split into two clearly scoped paths
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Earlier enterprise work: Tata Consultancy Services
More shipped product design from three years across HR, IT, and IoT. The pattern: find the friction, restructure the system, measure the result.
+50%
engagement on a redesigned HR onboarding system, with 5× faster search
-62%
support load after building an IT self-service portal
Days → min
service time for enterprise printer firmware via a new IoT platform
An end-to-end service I designed from the ground up, spanning research, service blueprinting, onboarding, and the live class experience. Every decision was traced to a specific finding across 15+ competitive services and tested through real user retention and engagement.
AI is in my workflow.
Judgment is not outsourced.
I treat AI like a fast first draft: useful, disposable, never the final word. Here’s the actual division of labor.
How I use AI
Speed & breadth
WHERE AI ACCELERATES
Competitive scans: first-pass landscape mapping across 15+ services before I go deep manually.
Research synthesis: clustering interview notes and survey responses into candidate themes in hours, not days.
Content & documentation drafts :first versions of UX copy, communication, and specs that I rewrite to standard.
Judgment & accountability
WHERE I OWN IT
The call: which insight matters, which concept ships, and what gets cut.
Problem framing: what we're actually solving, for whom, and why now.
Verification: every AI-assisted output is checked against source data before it informs a decision.
~40% faster
research analysis and content production at Vaidehi Yoga - a measured outcome from a documented workflow. Tools in rotation: Claude, ChatGPT, Gemini, Perplexity, Notion AI. See the workflow applied on a real project →
How I think
APPROACH
Systems thinking
Service design
Business fluency
"If this doubles, does it hold?"
The full arc, not just the interface.
Every decision has a rationale.
I design with the product's future state in mind. If the IA has to absorb a new feature in six months, the structure should already allow it.
I look beyond screens to understand how people experience a product in context. Onboarding, communication, operations, and service touchpoints often influence outcomes as much as the interface itself.
I pay attention to the business behind a design decision and how it connects to outcomes, so I can help a PM or stakeholder see why it matters, not just how it looks.
About
I've designed inside a 500,000-person enterprise and as a company of one. Both taught the same lesson: products fail at the seams: between teams, between touchpoints, between what was promised and what was delivered.
My path runs from business analysis at TCS, through product design across HR, banking, and IoT, to T-Mobile's unified design system, to an MBA in entrepreneurship and strategic innovation, and then to founding a wellness service where I was the designer, the operator, and the person accountable for every outcome.
Outside of product work, I'm a certified yoga teacher who runs live classes. Teaching is a daily masterclass in the thing design needs most: making something complex feel simple, calm, and worth coming back to.
Founder & UX/Service Designer
UX Designer II, Design Systems
Product Designer
Business Analyst
MBA, Entrepreneurship & Strategic Innovation
Google UX Design Professional Certificate
Vaidehi Yoga · 2024–now
T-Mobile · 2022–23
TCS · 2018–21
TCS & Polaris · 2015–18
UIUC · GPA 3.88
get in touch
If you're hiring a product designer who finds the structure under the problem and ships work that holds, let's talk.
© 2026 Vaidehi Yelkawar