Designing Scalable Digital Experiences Across Products, Services, and Systems
I’m a UX designer working at the intersection of product experience, service workflows, and scalable systems. With a foundation in business strategy and AI-augmented processes, I design structured, future-ready digital experiences.
BACKGROUND
UX · MBA · CX Strategy · AI
Service Design · System Design
APPROACH
HOW I THINK & DESIGN
01/SYSTEM THINKING
I design with the product's future state in mind. The first question is always: if this doubles in scale, does it hold? If the IA needs to accommodate a new feature in six months, does the structure allow it?
If this doubles, does it hold?
02/SERVICE DESIGN
Designing the full arc, not just the interface.
I design the complete customer experience — from first discovery through long-term retention. Expectation management, onboarding flows, operational workflows, and communication design — ensuring the experience extends beyond the interface.
03/BUSINESS AND PRODUCT ALIGNMENT
Every design decision has a business rationale.
MBA-trained. I connect UX and CX decisions to measurable business outcomes — and can articulate that connection in a leadership room. Design without business fluency is decoration. I don't do decoration.
The Work
Service Design · CX STRATEGY · SOLO DESIGNER · 2025
Vaidehi Yoga — Designing a Service System for a Live Practice
A live yoga service with 15–20 students and real retention, and every design decision traced to a specific research finding. I designed the full customer arc: from discovery to first class to long-term retention, as the sole designer and founder.
Outcome: Onboarding time cut 50–60%. Inquiries arrive pre-informed. SEO discoverability built from zero. Foundation for Phase 2 automation ready.
Design Systems · Component Architecture · 2024
DS T-Mobile — Component Architecture for Enterprise Scale
T-Mobile's first unified cross-platform design system, consolidating three legacy systems into one. Research, documentation, and cross-platform specs for Web, iOS, and Android — written for developer handoff without a designer in the room.
Outcome: Component library shipped to product teams. Documentation designed for handoff. Design tokens enable single-source system-wide updates.
If you're building something that needs systems thinking, CX strategy, or business fluency, let's talk.
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