I design products, the services around them, and the systems that make both hold.
0→1 founder-designer with enterprise design-system experience at T-Mobile and an MBA in strategic innovation. I use AI to move faster through research, synthesis, and iteration -
Product Designer · Service Designer · MBA - California
the judgment, the craft, and the accountability stay with me.
0→1, shipped & live
Systems at enterprise scale
AI in the loop, measured
Founded and designed a wellness service, end-to-end, paying customers within two months of launch, with a 5–6 month average retention.
UX research & documentation for Apeiron, T-Mobile's unified design system, adopted by 85% of designers across Web, iOS, and Android.
Research synthesis and content production ~40% faster with a documented AI-augmented workflow, accelerated, never automated.
AI is in my workflow.
Judgment is not outsourced.
I treat AI the way a good editor treats a fast first draft: useful, disposable, and never the final word. Here's the actual division of labor in my process — no mystery, no magic.
How I use AI
Speed & breadth
WHERE AI ACCELERATES
Ideation breadth — generating divergent concepts and edge cases I pressure-test against research.
Competitive scans — first-pass landscape mapping across 15+ services before I go deep manually.
Workflow automation — repeatable prompts for recurring analysis, so rigor doesn't depend on energy.
Research synthesis — clustering interview notes and survey responses into candidate themes in hours, not days.
Content & documentation drafts — first versions of UX copy, comms, and specs that I rewrite to standard.
Judgment & accountability
WHERE I OWN IT
The call — which insight matters, which concept ships, and what gets cut.
Research design — who to talk to, what to ask, and what counts as evidence.
The craft & the consequences — final quality, accessibility, ethics, and the outcome it produces for real users.
Problem framing — what we're actually solving, for whom, and why now.
Verification — every AI-assisted output is checked against source data before it informs a decision.
~40% faster
research analysis and content production at Vaidehi Yoga - a measured outcome from a documented workflow, not a vibe. Tools in rotation: Claude, ChatGPT, Gemini, Perplexity, Notion AI.
The work
SELECTED WORK
● Live product
0→1
SERVICE DESIGN
Founder & sole designer · 2024 — present
Vaidehi Yoga: Designing a service system for a live practice
A real business with real retention, not a concept project. I designed the full customer arc — discovery, onboarding, the class experience, communications, and payments — with every decision traced to a specific research finding across 15+ competitive services.
Onboarding friction cut 50–60%
Free → paying customers in 2 months;
Strategy, pricing, and positioning calls
→
→
→
through restructured flows and IA
5–6 month average retention
owned end to end, and measured
enterprise
design systems
SERVICE DESIGN
UX Designer II · T-Mobile · 2022–2023
Apeiron: Component architecture for enterprise scale
T-Mobile's first unified cross-platform design system, consolidating three legacy systems into one. I led UX research and documentation: purpose, usage guidelines, WCAG 2.2 specs, and cross-platform definitions for core components — written so developers can build without a designer in the room.
85% of designers
3 legacy systems → 1,
Developer-ready documentation
→
→
→
building consistent experiences across platforms
with design tokens enabling single-source updates
delivered in Figma and Storybook
product design
INFROMATION ARCHITECTURE
banking
Product Designer · TCS · 2018–2021
Digital Banking: Unlocking access for customers who were already there
Existing customers with in-person bank accounts couldn't access digital banking — the login and signup interface was too broken to complete. I redesigned both flows from IA to the final screens.
70% faster
110% traffic growth
Structure first, screens second
→
→
→
flow completion after restructuring login and activation as separate paths
as previously-stalled visits converted to completed digital activations
one tangled flow split into two clearly scoped paths
Earlier enterprise work: Tata Consultancy Services
More shipped product design from three years across HR, IT, and IoT. The pattern: find the friction, restructure the system, measure the result.
+50%
engagement on a redesigned HR onboarding system, with 5× faster search
-62%
support load after building an IT self-service portal
Days → min
service time for enterprise printer firmware via a new IoT platform
How I think
APPROACH
Systems thinking
Service design
Business fluency
"If this doubles, does it hold?"
The full arc, not just the interface.
Every decision has a rationale.
I design with the product's future state in mind. If the IA has to absorb a new feature in six months, the structure should already allow it.
First discovery through long-term retention — expectation-setting, onboarding, operations, and communication are all part of the design surface.
MBA-trained. I connect UX decisions to measurable business outcomes — and can defend that connection in a leadership room.
About
I've designed inside a 500,000-person enterprise and as a company of one. Both taught the same lesson: products fail at the seams — between teams, between touchpoints, between what was promised and what was delivered. I design the seams.
My path runs from business analysis at TCS, through product design across HR, banking, and IoT, to T-Mobile's unified design system, to an MBA in entrepreneurship and strategic innovation, and then to founding a wellness service where I was the designer, the operator, and the person accountable for every outcome.
Outside of product work, I'm a certified yoga teacher who runs live classes. Teaching is a daily masterclass in the thing design needs most: making something complex feel simple, calm, and worth coming back to.
Founder & UX/Service Designer
UX Designer II, Design Systems
Product Designer
Business Analyst
MBA, Entrepreneurship & Strategic Innovation
Google UX Design Professional Certificate
Vaidehi Yoga · 2024–now
T-Mobile · 2022–23
TCS · 2018–21
TCS & Polaris · 2015–18
UIUC · GPA 3.88
get in touch
If you're building something that needs systems thinking, service design, and product judgment, let's talk.
© 2026 · Designed by Vaidehi Yelkawar, accelerated by AI