Designing Scalable Digital Experiences Across Products, Services, and Systems

I’m a UX designer working at the intersection of product experience, service workflows, and scalable systems. With a foundation in business strategy and AI-augmented processes, I design structured, future-ready digital experiences.

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ABOUT ME

BACKGROUND

UX · MBA · AI

Service Design · System Design

APPROACH

HOW I THINK & DESIGN

01/SYSTEM THINKING

I design with the product's future state in mind. The first question is always: if this doubles in scale, does it hold? If the IA needs to accommodate a new feature in six months, does the structure allow it?

Every page is a component of a system

02/SERVICE DESIGN

Designing the full arc, not just the interface.

I consider the full lifecycle — onboarding, communication, support, and operational workflows — ensuring the experience extends beyond the interface.

03/BUSINESS AND PRODUCT ALIGNMENT

Design decisions in business terms

With an MBA background, I can translate business strategy into design decisions - and translate design decisions back into business rationale. I connect UX decisions to measurable business outcomes, operational efficiency, and product growth.

The Work

Bright living room with modern inventory

Service Design · Systems Thinking · 2025

Vaidehi Yoga — Designing a Service System for a Live Practice

A live yoga service with 15–20 students and real retention, but every inquiry required 20+ minutes of manual explanation. I redesigned the full arc: from discovery to first class to long-term retention.