Designing Scalable Digital Experiences Across Products, Services, and Systems
I’m a UX designer working at the intersection of product experience, service workflows, and scalable systems. With a foundation in business strategy and AI-augmented processes, I design structured, future-ready digital experiences.
BACKGROUND
UX · MBA · AI
Service Design · System Design
APPROACH
HOW I THINK & DESIGN
01/SYSTEM THINKING
I design with the product's future state in mind. The first question is always: if this doubles in scale, does it hold? If the IA needs to accommodate a new feature in six months, does the structure allow it?
Every page is a component of a system
02/SERVICE DESIGN
Designing the full arc, not just the interface.
I consider the full lifecycle — onboarding, communication, support, and operational workflows — ensuring the experience extends beyond the interface.
03/BUSINESS AND PRODUCT ALIGNMENT
Design decisions in business terms
With an MBA background, I can translate business strategy into design decisions - and translate design decisions back into business rationale. I connect UX decisions to measurable business outcomes, operational efficiency, and product growth.
The Work
Service Design · Systems Thinking · 2025
Vaidehi Yoga — Designing a Service System for a Live Practice
A live yoga service with 15–20 students and real retention, but every inquiry required 20+ minutes of manual explanation. I redesigned the full arc: from discovery to first-class to long-term retention.
Outcome: Onboarding time cut 50–60%. Inquiries arrive pre-informed. SEO discoverability built from zero. Foundation for Phase 2 automation ready.
Design Systems · Component Architecture · 2024
DS T-Mobile — Component Architecture for Enterprise Scale
Scalable design system built for enterprise product teams under real sprint constraints. Component architecture designed to hold at scale.
Outcome: Component library shipped to product teams. Documentation designed for handoff. Design tokens enable single-source system-wide updates.
If you're building something that needs systems thinking + business fluency, let's talk.
"
