Jan 2016 - May 2021

Tata consultancy services, india

5+ YEARS · Product DESIGNER

Four products. Real stakes.

Worked across four distinct product tracks — employee onboarding, IoT device management, IT support, and internet banking. Each project was an enterprise system with real users, real operational costs, and real business outcomes on the line. This is where I learned that design decisions have consequences.

Employee Onboarding

Redesigned the HR onboarding application using user-centered design. Increased page visits by 50%. Reduced time spent on internal search by 5×.

Designed a self-service support website, reducing the live support caseload by 62%. Solution scaled company-wide after results were presented to stakeholders.

IT Support Self-Help

50% page visit lift

5x faster search

62% caseload reduced

Scaled company-wide

Internet Banking Platform

Reduced customer onboarding time by 70% by simplifying the login/signup journey. Heuristic evaluation of landing page drove a 110% increase in page traffic.

Designed an internal system to manage printer firmware updates across the enterprise globally. Reduced service time from days to minutes.

IoT Device Management

70% faster onboarding

110% traffic increase

Days → minutes

Global rollout

The Journey

Oct 2021 - Dec 2023

University of Illinois Urbana-Champaign

MBA · GPA 3.88 / 4.00

MBA ·Entrepreneurship and Strategic Innovation. Strategic upskill.

After five years of building products, I went back to understand the business systems those products operated within. The MBA at UIUC was a translation layer. I already knew how to design. I needed to learn how to connect design decisions to business outcomes in rooms where no one spoke UX fluently. GPA: 3.88/4.00.

Entrpreneurship: From Startup to Growth

Global Challenges in Business

Strategic Leadership and Management

Jul 2022 - Jan 2023

T-Mobile · San Diego, CA

UX Designer II · Product & Innovation · Design Systems

Enterprise design systems. Real constraints.

Drove the UX process for T-Mobile's first cross-platform design system — Apeiron — during my MBA. Defined purpose, usage guidelines, accessibility standards, and cross-platform specs for core components, including Design Tokens, Buttons, Select, and Dropdown. Collaborated with UI designers, Android/iOS/Web developers, QA engineers, and accessibility specialists. Shipped to Figma and Storybook libraries.

85% of designers could rapidly build consistent experiences

Stakeholder presentations across T-Mobile ecosystem

Cross-platform — Web · iOS · Android

May 2025 - Present

Vaidehi Yoga · Online

Founder · Certified Hatha Yoga Teacher · Sole UX Designer

A live service. A live case study.

In May 2025, I started teaching Traditional Hatha Yoga live online — and designed every part of the service system behind it. It's a real business with real students, real retention data, and real operational constraints that shaped every design decision. I own the product end-to-end: problem framing, IA, content strategy, UI, service flow, and measurement.

50–60% onboarding time reduced

15–20 active paying students

5–6 mo average retention

SEO built from zero

Numbers from

real work

62%

Support caseload reduced — IT self-help website

70%

Customer onboarding time reduced — internet banking

85%

Designers rapidly building consistent experiences

50-60%

Onboarding time reduced — live service

TCS · scaled company-wide

TCS · login/signup journey

T-Mobile · Apeiron design system

Vaidehi Yoga · 2025

Tools & Capabilities

Design & Prototyping

Figma · Adobe XD · Sketch

Prototyping & Interactive Flows

Component architecture

Design tokens

Design systems (Figma + Storybook)

Visual Design · UI Design

CX & Service Design

Service Design & blueprinting

Customer journey mapping

Information Architecture

Omnichannel experience design

Onboarding flow design

UX research · usability testing

Content strategy & SEO

Strategy & Business

MBA — UIUC · 3.88 GPA

Business strategy & analysis

Requirements gathering

Stakeholder management

Product roadmapping (Phase 1/2/3)

WCAG accessibility standards

AI-augmented workflow

If you're building something that needs systems thinking, CX strategy, or business fluency, let's talk.

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