Hello! I'm VAIDEHI.

I believe great products are created when people, process, and purpose align. With 3+ years of experience and an MBA, I help companies bring thoughtful, user-centered products to life that drive real business impact.

Curious about the "why" behind how people use things, I thrive on crafting memorable, user-focused experiences—always striving for aesthetics, function, and meaning across all platforms.

I collaborate with cross-functional teams to bring clarity and incorporate their feedback, turning complex problems into strategic design solutions. I specialize in design systems, visual storytelling, information architecture, wireframes, and prototypes.

Always up for a good chat—feel free to say hi!